Market share
Roughly 15% of India's passenger car market overall
EV market stance
Established mass-market trust + global EV engineering, now aggressively priced with the Creta Electric.
EV strategy
Hyundai Motor India is the country arm of Hyundai Motor Company (HMC), Korea, which globally is one of the most aggressive EV majors thanks to its E-GMP platform (shared with Kia). India's EV story under Hyundai began in 2019 with the Kona Electric, which struggled commercially due to high pricing but established the brand's EV credentials.
The Ioniq 5 followed in 2023 as a premium import (CBU) priced above ₹46 lakh, targeting the lifestyle EV segment. The bigger move came at Bharat Mobility 2025: the launch of the Creta Electric, a locally-manufactured mass-market SUV starting around ₹18 lakh that places Hyundai squarely in the heart of India's growing EV mid-segment.
Hyundai's advantages are its established service network (542+ outlets across India), strong brand trust built over two decades of Creta and i20 sales, and its global EV engineering depth. Its weakness so far has been pricing — until the Creta Electric, no Hyundai EV in India was priced for the mass market. The Indian IPO completed in 2024 has given the company fresh capital for an aggressive 2025-26 EV push.