Maruti Suzuki

Maruti Suzuki entered the Indian EV market with the launch of its first electric vehicle, the e VITARA SUV, in February 2026, priced at a claimed ₹1.1 million with an innovative battery rental plan to reduce upfront costs for buyers. The e VITARA was co-developed with Toyota under a global model-sharing partnership and has been manufactured at Maruti's Gujarat plant since August 2025, with a claimed 13,000 units exported to 28 countries before the domestic launch.

Suzuki's mid-term management plan outlines four new EV launches in India by FY2031, revised downward from an earlier target of six models, reflecting a recalibration in response to a slower-than-expected ramp-up in India's EV segment. The company has also revised its overall India sales projection to 25.4 lakh units annually by FY31. A low-cost EV to rival the Tata Tiago EV and a possible MPV are reportedly among the upcoming models in the pipeline.

To support the EV transition, Maruti plans to localise battery production and key EV components over the next few years. The company has set up a claimed 2,000 charging points and aims to have 1,500 EV-enabled workshops across 1,100 cities pan-India. Capex for FY26 is planned at ₹80–90 billion (claimed), covering EV production scale-up, export growth, and plant expansion.

Maruti's EV positioning leans on its unmatched sales and service network, brand trust, and competitive pricing rather than premium differentiation. The battery rental scheme — previously offered only by SAIC Motor's local venture — signals Maruti's intent to address affordability concerns and accelerate EV adoption among its mass-market customer base.